People are always coming up to me and asking, “Chuck, why are Baby Boomers so wonderful?”

How rare it is to have an infinite number of correct answers to a single question! One of my standard replies: It has to do with our alimentary intake during adolescence.

Yes, the Staff of Life is perhaps key to our well-being, but I’d like to concentrate on the real nutritional performers.

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Of course, we didn’t feed ourselves. Concerned parents were often guided by the wisdom of Madison Avenue. To help out, our heroes recurrently met with cereal executives to plan strategies with…

Chuck Nyren


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